How a study across a pan-India franchise network found four functions worth training — and left franchisees more confident about sales and dropouts.
A large technical training institute with a pan India presence wanted to improve sales. The institute had their own centers, as well as franchisee centers. They contacted OnTrac to identify training opportunities for each of their key business functions in their centers that were located in various parts of India. OnTrac conducted the study, and identified four functions where training would make a difference. These were (a) The front office that could help in better conversion of footfalls into signups (b) The delivery team that could help in betting building employable skills (c) The Placement team that could help students get jobs faster and (d) The leadership team needed to work on its leadership skills to lead the national franchisee network
OnTrac conducted various programs for these functions including Sales programs, communication skills, program on how client's business actually works (business mechanics), DiSC programs for leadership etc. The result was that the franchisees felt much more empowered to improve sales and reduce dropouts (leading to loss of revenue). The client was very happy with the improved confidence of the franchisee network.
