The Boat Race
Imagine you are participating in a boat race to go around the world. Winners will be judged on two key parameters i.e. covering a pre-determined distance each day, and minimum deviation from the race course (the path). Before the race begins, your team goes through an intense planning process. The day of the race arrives, and you get going. The captain is extremely positive and the team believes that they are doing very well, that is, till you arrive at the first intermediate port. You discover that 60% of the competitors are ahead of you. Your optimistic captain, again, encourages everyone. All of you vow to work twice as hard. You set out to sea again. Very soon, the fact that you are in the bottom 40% is a distant memory. But when you reach the second intermediate port you discover that you are in the bottom 25%. Adding to the problem, there is some discontent in the team about lack of communication and recognition etc.
You now rise to the occasion and realize that when you are at sea, there is a big gap between the team’s perception of its performance and the actual performance. In fact, you realize that the captain’s super positive attitude is a potential contributor to this problem. If there was a way to bridge this gap on a daily basis, perhaps the performance of the team would be much better in the next leg of the race. You therefore convince your captain to adopt a new method that involves daily communication with the team. You decide to inform the team about the following, every day:
1. Current position of the boat, versus where it should be.
2. What are the team’s goals today
3. What should the team do today, to ensure that it stays on course, and covers the desired distance.
4. Appreciate the previous day’s heros
With this new plan in mind, you set out to sea for the next leg of the race. The next day, the captain calls for an all hands meet very early in the day. He provides the following information:
1. The boat is 15 miles off course towards the north.
2. An important cable was severed yesterday and Stephen fixed it in record time. Without this, the boat would have probably been much more off course. Kudos to Stephen for saving the day.
3. You have covered about 444 kilometers and you are ahead of schedule
4. The goal of the team today, is to cover 222 kilometers. There is an upcoming storm, therefore, they need to go further off course by another 30 miles to avoid it. Therefore, the boat will be 45 miles off course tomorrow.
5. The team needs to (a) keep an eye on the sail at all times. Even though they will be avoiding the storm, the winds will still be strong (b) Ensure that the ballasts were 70% full.
This goes on every day. The captain even shares performance information including distance travelled and course compliance in a visual format as shown below.

* This graph shows the cumulative distance travelled by the boat, as compared to the distance they should have travelled. Any distance above the black line is in excess of the target. Any distance below the black line, is below the target. For example, On Day4, the boat has not covered as much distance as it should have. This provides the team a hint that they need to increase their speed. Similarly, on day 7, the graph shows that they have covered more than they had to, so they need to slow down.

* This graph shows the number of miles the boat is off course on any particular day. With this graph, the team knows how much effort they should put into navigation, in order to reduce this deviation.
The captain also answered all of the team’s questions. He ended the meetings with a few brief words of encouragement. By the time you reach the next port, you find that you are in the top 25%.
What really happened here? Why did the simple act of providing clear information on performance work better than the “rah rah” that the captain engaged in earlier?
Logic behind daily team briefings: There are two reasons for the the team’s success.
1. Confrontation with Reality: Team members change their behaviour when confronted with reality. When the captain makes it visible to his team where they really are verses where they should be, each team member automatically calibrates himself on the efforts he needs to put in, to get through the day successfully. In the absence of such information, each team member will calibrate against their own self perception of performance, without regard to reality. Therefore, each team member will put in varying amounts of efforts, often working cross purpose. However, when the information is made visible, their behaviour changes because they now know what needs to be done in the immediate future.
2. Limitations of foresight: It takes a superhuman effort for most people to visualize beyond what is immediate. Therefore, providing them with daily updates, helps them visualize what needs to be done for that day, in order to stay on track. Without these short term goals, the team would not have a sense of urgency and purpose for that day.
Pre-Shift Briefings:
The concept of such daily briefings is not new. It is used in a variety of industries such as manufacturing, retail etc. It is used in any situation where the work is transactional in nature. Therefore, it fits in very well with the nature of most BPO work. A team leader needs to ensure that a briefing is conducted every day, prior to the start of the shift. The purpose of this briefing is to bring about visibility on key parameters that affect the performance of the team. This visibility brings about a sense of reality among the team members on their actual performance on a daily basis. Without this, the gap between that the team’s perceived self performance and the actual performance usually widens. Another purpose of this briefing is the ensure that the team knows what they need to do today, in order that will help them get closer to their goals. Some of the best managed teams have pre-shift briefings as an integral part of their operations. However, the briefing is carefully conducted by the team leader, keeping in mind a prior agenda.
Preparing for a pre-shift briefing: Most shift briefings should have the following three categories of information :
a. Performance : The team leader needs to provide information about the prior period’s performance (e.g. yesterday’s performance) along various parameters that are critical to the team. For example, the team leader provides information about productivity, quality, customer satisfaction, accuracy etc. The team leader also provides information on where the team stands on a month to date basis, or a week to date basis, if the metrics are being measured with this periodicity. Next, the team leader needs to provide information about the day’s targets and get the team’s buy-in to achieve these targets.
(b) Recognition: The team leader needs to appreciate the previous day’s best performers. He also needs to identify and showcase any productive contributions by team members. These contributions could be in any area (e.g. team administration, arranging for team activities etc.). Finally, he should recognize people for creating and adopting of best practices that help in improvement of key metrics.
(c) Broadcast: This category deals with information that needs to be communicated to the team from the company or the client. For example, the team leader communicates any changes in company policies, process updates, upcoming events in the company or planned events for the team.
There is usually a fourth “Miscellaneous” category, to help capture anything not covered by the other three categories. For example, the team leader may want to conduct some activities such as quizzes in the pre-shift briefing.
Briefing Readiness: Its can easily be seen that the team leader needs to do prior preparation in order to conduct the briefings. This can be done either just before the shift begins, or after the previous day’s shift ends. Preparation should not take more than 10 minutes.
Conducting the briefing: All the points mentioned above, can easily be put up on a notice board for everyone to read. Alternately, it can be sent via email where ever possible. Therefore, there could be an argument about the usefulness of a physical meeting.
The point of having a physical meeting goes beyond just sharing information mechanically. This is an opportunity for the team leader to continue the never ending process of building rapport with the team, and motivating them to achieve their targets. Motivating, in this case, does not mean creating a rah-rah. It means providing the team with the confidence that they can achieve their targets and that the team leader is behind them all the way. Therefore, a few basic rules need to be adhered to, by the team leader. He should, firstly, be on time. He should educate all team members on the importance of the briefing. He should pay attention to his body language and should speak up clearly. He should come prepared with an agenda, so that the team views this as a professional meeting. He should provide the team an opportunity to voice their opinions and provide them with answers, or follow up with answers later (or in the next briefing). While recognizing people for their performance, the team leader must demonstrate a sense of pride in his voice.
Challenges in conducting a pre-shift briefings: There are many challenges that team leaders may encounter while conducting pre-shift briefings. Some of them are:
a. Lack of time: There may be delays in the arrival of team members (e.g. due to transport delays). In such situations, the briefing should still be conducted with the few people who are already present. The rest of the team can be updated via email or via information put up on the notice board.
b. Multiple shifts: All team members may not be working in the same shift. Therefore, it may not be possible for the team leader to meet with all of them at the same time. In such situations, the team leader should make an attempt to have a team briefing somewhere in the middle of the shift, when the maximum number of people are available. Alternately, the team leader could have multiple shift briefings, as and when each shift arrives.
c. Lack of information: It is possible that data for the previous day may not be readily available. Perhaps, data is published with a delay of two days. In such situations, the team leader should provide what ever data is available, even if it is two days old.
Follow up by operations managers: There is an established relationship between team performance and the rate at which team briefings are conducted. Therefore, the operations manager needs to follow up with team leaders to ensure these briefings are conducted regularly. Given below, is an example of a graph, that provides the operations manager a track record of briefings conducted by a team leader.

Pre-Shift-Briefing Tracker
The manager can track the actual number of days the pre-shift briefing was done, as compared to the number of opportunities that the team leader has, to conduct pre-shift briefings. If a team works for all 7 days (with various people getting 2 days off at different points in the week), then there are 7 opportunities to conduct a shift briefing. The team leader should ideally conduct atleast 5 briefings out of 7 (assuming that he will work for 5 days a week). Therefore, every week, the manager should see 71% compliance (5/7 = 71%). Anything above this is good. But anything below this, should be investigated.
This data can easily be gathered by a simple process of ensuring that the team leader submits his shift briefing agenda to the manager on a daily basis. The manager can then collate this data in the form of the graph shown above. This graph can be used to communicate with the team leader on his/her frequency of conducting the pre-shift briefings.
The above graphs will not provide the quality of the shift briefing. This can only be verified through physical observation. The manager will need to visually check for the quality of the shift briefing if the TL is conducting the briefings as scheduled, but the performance of the team is still not up to the mark.
Keeping track of shift briefing agendas also has other benefits. For example, it is possible to track if the team leader has communicated an important company update to the team. This may be important from a variety of perspectives including, but not limited to internal audits, maintaining certification standards etc.
The bottom line is that pre-shift briefings are often under leveraged. They are an integral part of operations management, and if they are not being conducted, it will contribute to non performance of the team.